The world of sports is about more than just athletic prowess and competition; it's also a thriving business ecosystem. In the modern sports landscape, sponsorship and event partnerships have emerged as vital components of this dynamic industry. These strategic alliances don't just add glamour to the … [Read more...] about The Power Play of Partnership: Why Sponsorship and Event Partnerships are Game Changers in the Sports Industry
Sponsorship Media Kit Examples
As a Sponsorship Executive, I'm always looking for better ways to build media kits. Some of our clients feature media kits with packages and pricing and others provide evergreen media kits without any packages or pricing. Many organizations ask us why we include package and pricing in some media … [Read more...] about Sponsorship Media Kit Examples
Sponsorship Sales – Core Elements
So your organization wants to sell sponsorships, well where do you start? There are several key elements that all organizations need to pull together in order to sell sponsorships. In no particular order here are the key elements that I build out anytime I'm starting with a new client. … [Read more...] about Sponsorship Sales – Core Elements
Building Your Sponsorship Plan
I've built and sold sponsorships for 20+ years. In 2017, I launched my own sponsorship agency focused on working with brands to develop their grassroots partnerships as well as working with national, regional and state level sports organizations to build and sell their own sponsorships. My … [Read more...] about Building Your Sponsorship Plan