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Success Stories

CASE STUDIES

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ESPN & USA Football Sponsorship Recap

ESPN partnered with USA Football to support its Heads Up Football program and to help drive a better, safer game in communities across America.

Together, ESPN and USA Football delivered grassroots activations in three (3) ESPN Monday Night Football markets, impacting players, coaches and parents at both the youth and high school levels. Markets visited and Heads Up Football programs supported include:

  • Detroit (Detroit P.A.L.; Romeo H.S.)
  • Dallas (Frisco Football League)
  • Philadelphia (Bert Bell Memorial Football Conference; Shawnee (NJ) H.S.)

Babe Ruth League Sponsorship Recap

THE CHALLENGE

To kick off the BRL season with DICK’S Sporting Goods, and to celebrate getting back to playing ball.

THE STRATEGY

  • Create shareable social media campaign that weaves youth baseball & softball into relevant social conversations.
  • Set up: #BRLOPENINGDAY as a common destination to share with
  • Create additional “non-branded” content posts to help seed the idea of creating user-generated content and where to share to
  • Leverage BRL’s B2B/C vertical communication prowess from regional commissioners to league presidents to team coaches & parents to spread the word and raise campaign awareness through “trusted” channels
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Check out some additional Case Studies from SSEC.

All sponsorship marketing programs were created, developed, sold and executed by Garrett Shea (President of SSEC)

BP Case Study

BP and USA Football Case Study

Timex Case Study

Timex Case Study

Tyson Tailgate Tour

Tyson Tailgate Tour Case Study

NRG Case Study

NRG case study

Muscle Milk 7 on 7

Muscle Milk Case Study

Heart of a Giant

Heart of a Giant Case Study

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