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Education

October 16, 2026

A Closer Look: How Circle K Connected with Communities Through Youth Sports

Through a partnership facilitated by SSEC, Circle K and the National Alliance for Youth Sports (NAYS) came together to support local youth sports programs while creating meaningful connections with families and communities. The initiative brought Circle K directly into the youth sports experience … [Read more...] about A Closer Look: How Circle K Connected with Communities Through Youth Sports

Filed Under: blog, Contracted Sponsorship Deal, Education, Sponsorship

September 23, 2026

What Is Sponsorship?

What Is Sponsorship? Sponsorship is more than putting a company’s logo on a jersey, banner, event, or website. At its best, sponsorship is a strategic partnership that connects a brand with an organization and its audience in a way that creates value for everyone involved. Across sports, … [Read more...] about What Is Sponsorship?

Filed Under: blog, Education

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