How Trace Is Expanding Its Reach Across Youth Soccer Nationwide
With the addition of Connecticut Junior Soccer Association and Cal South, Trace continues to expand its nationwide soccer partnership network, connecting with more than 2.6 million players, parents, and coaches through sponsorship programs supported by Sports Sponsorships & Events Consulting (SSEC).
Trace is bringing its AI-powered video technology to more soccer communities across the country. Through its growing network of partnerships, over 76,000 teams now have the potential opportunity to receive a complimentary Trace camera, giving players, coaches, and families greater access to game footage and personalized highlights.
By connecting Trace with established soccer organizations, SSEC has helped create a scalable sponsorship strategy that supports the company’s growth while bringing valuable technology to teams at the grassroots level.
The Opportunity: Expanding Access to Youth Soccer Communities
Youth soccer presents a valuable opportunity for sports technology companies to connect directly with athletes, families, and coaches. However, access to game recording technology has traditionally depended on a club’s budget, equipment, and available resources.
To address this opportunity, SSEC helped Trace build partnerships with state soccer associations across the country, including New Jersey Youth Soccer, Florida Youth Soccer, Georgia Soccer, Ohio Soccer, Eastern Pennsylvania Youth Soccer, and several others.
The latest additions of Connecticut Junior Soccer Association and Cal South expand the network by another 362,000 players, parents, and coaches, representing nearly 10,000 teams.
These partnerships allow Trace to introduce its technology to new markets while helping soccer organizations offer additional resources to their members.
Changing the Way Teams Access Game Video
A key part of Trace’s business model is making video technology more accessible without requiring clubs to invest in expensive recording equipment.
Through its partnership program, eligible teams have the opportunity to receive a complimentary Trace camera, while families can choose a subscription to access personalized game footage and highlights.
Trace’s AI-powered technology automatically records games and generates individual player highlights, allowing athletes to review their performances, coaches to analyze gameplay, and families to capture memorable moments.
This approach reduces the need for clubs to manage recording equipment and video editing, while giving families greater flexibility in how they access and use game footage.
“Partnering with Cal South and Connecticut, alongside our other state associations and US Adult Soccer, puts Trace in front of more teams and families than ever. Our goal is simple: make it easy for every team to film their games, relive the highlights, and share them with their families.”
— Gentry Contreras, Director of Strategic Partnerships, Trace
By combining accessible technology with established sports partnerships, Trace is expanding opportunities for teams to benefit from game video while strengthening its connections with soccer communities nationwide.
Building a Scalable Nationwide Partnership Network
Rather than relying on individual club partnerships alone, Trace’s strategy allows the company to connect with large soccer communities through established state associations.
Each partnership creates opportunities to introduce Trace to member clubs, travel teams, recreational programs, and the families who participate in them.
Through the network developed with SSEC, Trace has the potential to reach more than 2.6 million players, parents, and coaches across participating soccer organizations.
For Trace, this provides a scalable approach to introducing its technology to new audiences. For the associations, it creates an opportunity to provide member teams with access to innovative equipment and resources.
The Impact: Making Sports Video More Accessible
The addition of Connecticut and Cal South highlights the continued growth of Trace’s sponsorship network and the potential of strategic partnerships to reach sports communities on a national scale.
Through its work with Trace and participating soccer associations, SSEC has helped create a program that connects an innovative sports technology brand with thousands of teams and millions of potential users.
Partnership Highlights
- More than 2.6 million players, parents, and coaches are represented across the soccer partnership network.
- Over 76,000 teams with the potential opportunity to receive a complimentary Trace camera.
- Connecticut Junior Soccer Association and Cal South added to the growing network, representing nearly 10,000 additional teams.
- Expanded access to video technology through complimentary camera opportunities and optional family subscriptions.
- Continued growth beyond soccer, with Trace expanding its partnerships into basketball and football.
Ultimately, the partnership demonstrates how sports sponsorships can support business growth while providing meaningful benefits to participating organizations and their communities.
By connecting Trace with established soccer associations, SSEC has helped build a foundation for continued expansion and introduced new opportunities for athletes, coaches, and families to access innovative sports technology.