The world of sports is about more than just athletic prowess and competition; it's also a thriving business ecosystem. In the modern sports landscape, sponsorship and event partnerships have emerged as vital components of this dynamic industry. These strategic alliances don't just add glamour to the … [Read more...] about The Power Play of Partnership: Why Sponsorship and Event Partnerships are Game Changers in the Sports Industry
Building Your Sponsorship Plan
I've built and sold sponsorships for 20+ years. In 2017, I launched my own sponsorship agency focused on working with brands to develop their grassroots partnerships as well as working with national, regional and state level sports organizations to build and sell their own sponsorships. My … [Read more...] about Building Your Sponsorship Plan