SSEC Welcomes In Motion Events as New Client
Sports Sponsorships and Events Consulting (SSEC) is excited to announce a new partnership with In Motion Events, a Southern California-based event marketing and management company known for producing premier running and community events.
Through this partnership, SSEC will support sponsorship development for four of In Motion Events’ signature races, connecting brands with athletes, families, and engaged communities throughout Southern California.
About In Motion Events
Founded in 1981, In Motion Events is a family-owned, women-run event marketing and management company based in San Marcos, California. With more than four decades of experience, the organization has built a strong presence in the endurance event industry by creating memorable experiences for participants of all ages and abilities.
SSEC will support sponsorship opportunities across four events:
- Carlsbad Marathon, Half Marathon & 5K: A signature running event bringing participants together for a scenic race experience in Carlsbad, California.
- GOVX San Diego Half Marathon & 5K: A popular running event showcasing San Diego while bringing together runners, spectators, and the local community.
- America’s Finest City Half Marathon & 5K: An established San Diego running event offering participants a memorable race experience through the city.
- Kids Marathon Mile at LEGOLAND® California: A family-friendly, noncompetitive one-mile run and walk that encourages children of all abilities to get active while experiencing LEGOLAND California.
The three half marathon events also make up the SoCal Triple Crown, a running challenge that encourages participants to complete all three races within the same year.
Together, these events provide opportunities for brands to engage with diverse audiences, from dedicated endurance athletes to young participants and their families.
Creating New Sponsorship Opportunities
Through this new relationship, SSEC will focus on identifying and developing sponsorship opportunities that align brands with In Motion Events’ established race portfolio.
With events reaching runners, spectators, families, and local communities, the partnership creates opportunities for brands to build meaningful connections through on-site activations, event promotions, and community engagement.
The addition of the Kids Marathon Mile at LEGOLAND California further expands these opportunities, providing a unique platform for family-focused brands to connect with parents and children through an active, memorable experience.
By combining In Motion Events’ expertise in event management with SSEC’s experience in sponsorship development, the partnership aims to deliver value to both participating brands and the communities these events serve.
Looking Ahead
SSEC is excited to welcome In Motion Events to its growing client portfolio and looks forward to supporting sponsorship development across all four races.
Together, the organizations aim to build partnerships that enhance event experiences, strengthen brand engagement, and contribute to the continued success of these Southern California events.
Interested in Sponsorship Opportunities?
Brands interested in exploring sponsorship opportunities with In Motion Events can contact:
Dan Gant
Sponsorship Director
dan@gosponsorship.com