Objective
Marriott was looking to accomplish two goals through their partnership:
#1 drive hotel room nights through events and teams that were inclined to travel; and
#2 create a marketing program that leveraged their sponsorship of Thursday Night Football on NFL Network.
Solution
- Marriott became the official hotel partner and sponsor of events hosted across the country
- Delivered $1M in annual room nights booked for Marriott
- Created a custom program “Marriott Inspiring Greatness” which brought NFL Alumni together with
Grass Roots Community Teams at local Marriott Courtyard Hotels for special VIP events.
- Coordinated 14 events per season including Super Bowl activations that featured NFL Alumni and
local grass roots community teams.
- Multi-Year Annual Sponsorship Agreement
Thank you to Marriott for being a great partner!
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