Sports Sponsorships & Events Consulting (SSEC) is proud to support the renewal of the multi-year partnership between Pinnacle Financial Partners and the Tennessee State Soccer Association (TSSA). This new multi-year agreement will bring financial education and resources to Tennessee’s soccer community.
Through this partnership, Pinnacle will help players, parents, and families build financial knowledge. Additionally, the collaboration will provide resources to help families make informed financial decisions.
Connecting Financial Education with Youth Soccer
Youth soccer brings together thousands of families across Tennessee. As a result, it offers organizations a valuable opportunity to connect with local communities beyond the field.
Pinnacle Financial Partners will continue sharing educational content and financial resources with TSSA families. These initiatives will focus on financial awareness, planning, and building healthy financial habits. Furthermore, the partnership aims to make financial education more accessible to Tennessee’s soccer community. By connecting with families through sports, Pinnacle can introduce important financial topics in a familiar setting.
Building on a Strong Partnership
The multi-year renewal highlights the value of partnerships that go beyond traditional sponsorships. Together, Pinnacle and TSSA will create opportunities to engage with families across Tennessee.
Additionally, the partnership combines Pinnacle’s financial expertise with TSSA’s established soccer community. This approach helps both organizations strengthen their connections with the families they serve.
As the partnership continues, SSEC looks forward to supporting both organizations. Ultimately, the goal is to create lasting value for Tennessee’s soccer families on and off the field.