Objective
ESPN Corporate Citizenship was searching for a way to positively impact under served high school football communities, coupled with the goal to showcase how ESPN was giving back to the sport all while driving scale and engagement.
Solution
- Created an event and marketing program targeting underserved high schools across the country providing them with Super Bowl week and Monday Night Football experiences.
- Delivered more than 100 community clinics that offered education, resources and grants to community organizations.
- Delivered activation events that showcased ESPN Monday Night Football in their MNF markets prior to the games.
- Created a 144 page coaching book and delivered to 14,000 high school football programs across the country.
- Produced a digital version of the book that was accessible online.