SSEC led the partnership development between California Bank & Trust and Surf Soccer, bringing together a leading California financial institution and a premier youth soccer organization to support athletes, families, and communities throughout San Diego, Temecula, and Palm Desert, California.
Through the partnership, California Bank & Trust serves as the Official Bank of San Diego Surf, Empire Surf, and Desert Empire Surf Soccer Clubs, strengthening its commitment to youth sports and community engagement.
Supporting the Next Generation of Athletes
The partnership represents an opportunity for California Bank & Trust to expand its involvement in soccer beyond the professional level. Building on its relationship with San Diego FC, the bank is extending its community engagement to youth athletes and their families.
As the Official Bank of the three Surf Soccer organizations, California Bank & Trust will connect with the youth soccer community through events, financial resources, and exclusive benefits for participating families.
Bringing Value Beyond the Field
A key component of the partnership is helping families build financial confidence through educational resources and banking opportunities.
California Bank & Trust offers Surf Soccer families access to exclusive Young Savers account promotions, encouraging positive financial habits from an early age. The bank also provides financial education resources designed to help individuals and families make informed financial decisions.
Beyond these resources, the partnership creates opportunities for direct engagement at Surf Soccer events, connecting the bank with the players, parents, and communities it serves.
Creating Meaningful Partnerships Through Sports
This collaboration demonstrates how strategic sponsorships can create value beyond traditional brand exposure.
By connecting California Bank & Trust with Surf Soccer, SSEC helped establish a partnership that aligns the bank’s community-focused initiatives with the needs and interests of youth soccer families.
The collaboration highlights the role of sports sponsorship in building meaningful relationships, supporting local communities, and creating lasting opportunities for both brands and sports organizations.