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Marriot

December 28, 2017 by jrstaatsiii

Objective

Marriott was looking to accomplish two goals through their partnership: #1 drive hotel
room nights through events and teams that were inclined to travel;; #2 create a marketing
program that leveraged their sponsorship of Thursday Night Football on NFL Network.

Solution

  • Marriott became the official hotel partner and sponsor of events hosted across the country
  • Delivered $1M in annual room nights booked for Marriott
  • Created a custom program “Marriott Inspiring Greatness” which brought NFL Alumni together with
    Grass Roots Community Teams at local Marriott Courtyard Hotels for special VIP events.
  • Coordinated 14 events per season including Super Bowl activations that featured NFL Alumni and
    local grass roots community teams.
  • Multi-­Year Annual Sponsorship Agreement

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