Sports Sponsorships and Events Consulting, LLC represents national and regional organizations. Below is a top-line summary as well as sample presentation decks for each client.

In the event you'd like more information or have questions please email: garrett@gosponsorship.com or call - 609-235-9856.

Marketing Briefs

NFHS - The national governing body for high school activities and athletics (19,500 schools across 50 states for 27 different sports as well as activities like Band, Drama, Music, Student Government, eSports among others).

The NFHS owns and operates the NFHS Network, a digital network that streams more than 100,000 live high school sporting events and school activities.

Brands can focus on one sport or all 27 sports. NFHS oversees all high school sports including eSports (NEW in Fall 2018), Football, Basketball, Baseball, Soccer, Tennis, Golf, Lacrosse, among many others.

Advertising, Email Marketing and Media Sponsorship available for single states, multiple states or nationally.

Audience & Demographics

  • 20 million parents - male & female whom are 35 - 54 years of age
  • 12 million high school students - male & female whom are 14 - 18 years of age (who participate in school activities and sports)
  • 1 million coaches/teachers and school administrators - male & female whom are 25 - 54 years of age

Key Assets

  • Email database - 3 million people
    • 1 million coaches and athletic directors
    • 2 million parents/families of high school athletes
  • Media Rights to State Championships & Playoffs in 44 states across 27 sports
  • 100,000 live high school sporting events or activities streamed across the network
  • Commercial spots, commercial billboards, in-game elements, vignettes, announcer messaging, display ads
  • Online education system through NFHS Learn, provides high school administrators, coaches, officials and parents with online courses and certifications (mandated and optional)

Marketing Briefs

Babe Ruth League - A national baseball and softball organization that currently provides more than 1 million participants across 10,000 baseball and softball leagues with the opportunity to play and learn their respective game.

Babe Ruth League has multiple divisions:

  • Cal Ripken Baseball (ages 4 - 12)
  • Babe Ruth Baseball (ages 13 - 18)
  • Babe Ruth Softball (ages 4 - 18)

Audience & Demographics

  • 1.5 million parents of youth athletes - male & female whom are 35 - 54 years of age
  • 1 million youth athletes - male & female whom are 5 - 18 years of age

Key Assets

  • Email database - 750,000 families
  • Events and activities that reach 2 million persons directly
  • 10,000 community focused youth leagues that represent one million participants
  • Seventeen (17) World Series Events that feature onsite activations, digital media and television
  • Use of the image and likeness of Babe Ruth (certain criteria must be met in order for the Ruth Family to permit)

Marketing Briefs

Scripps National Spelling Bee on ESPN (May 30, 2019 in Prime Time Spot) - The Scripps National Spelling Bee helps children succeed by giving them the words they need to become the listeners, speakers, readers and writers of their dreams. This mission is accomplished by delivering educational content to teachers and students, reaching an estimated 11 million students and at least 26,500 schools each year.

Audience & Demographic

  • 11 million parents - male & female ages 30 - 54
  • 11 million children - male & female ages 6 to 14
  • 60,000 elementary and middle school teachers

Notes

  • 22 million people in total are directly reached each year
  • 26,500 schools participate
  • 250+ local spelling bee organizers (primarily community newspapers, other local media outlets and universities)

Media

  • Nielsen noted that the Scripps Spelling Bee was the most Tweeted show on Thursday, June 1 during 2017 Bee Week
  • Total Bee Week 2017 Impressions (11.7 Billion)
    • Traditional Media: 276,743,735
    • Online Media: 11,451,296,198
    • Spellingbee.com: 592,533
    • Facebook: 22,062,794
    • Twitter: 8,491,377
    • YouTube: 671,071
  •  Total - 11,759,857,708 impressions

Presentations

LeftField Media a Clarion Events Company produces consumer-facing shows that target families and millennials across a variety of different genres at convention centers in major metropolitan markets across the U.S.

More than 255,000 fans attend LeftField Media's signature events annually, including Awesome Con, Rose City Comic Con, Play Fair, The Classic Auto Show, AnimeNYC and CrunchyRoll Expo.

Audience & Participation

  • 255,000 persons buy tickets to attend the consumer shows each year
  • 2,000 businesses exhibit or attend the shows

Demographics

  • Each show has it's own demographics which can be provided upon request.

Key Assets

  • 300,000 person email database
  • 2,000 business email database
  • Content Marketing
  • Contesting and Direct Marketing (Pre and Post Event)
  • Booth, signage, onsite activations, social media contests, advertising, media, public relations opportunities

Marketing Briefs

PennWell is the owner of the largest Firefighter and Emergency Services  Event and Media Outlet in the United States.

The National Firefighter and Emergency Services marketplace consists of 30,000 fire departments, 50,000 fire houses, more than 100,000 emergency vehicles, and 1.5M service men and women. PennWell serves as an excellent channel to reach and engage these communities and the leaders within them.  The following events and media channels are owned by PennWell.

FDIC International Event - features 35,000 Firefighters and Emergency Eervices Personnel from every fire department across the U.S.  Hosted annually in April in Indianapolis the 6-day training and exposition event is the largest Firefighter and Emergency Personnel show in the United States.

FirefighterNation.com is the top source of information and resources for the fire-rescue community, as the leading online destination for fire personnel.  FirefighterNation.com also boosts extensive social media channels with more than 500,000 followers on Facebook.

Fire Apparatus & Emergency Equipment Magazine - is the only magazine written exclusively for Fire Chiefs, Purchasing Committee Members, Trustees, Commissioners, Finance Committees and those whose job it is to buy Trucks, Tools, Turnout Gear and Firefighting Equipment. These decision makers read Fire Apparatus & Emergency Equipment Magazine for news and insight to make well-informed buying decisions.

Fire Engineering Magazine - For almost 140 years, Fire Engineering magazine has provided training, education, and management information for fire and emergency services personnel worldwide. Articles are written by experts in the fire service and focus on lessons-learned.

Fire Engineering Magazine also provides a strong social following with more than 400,000 followers on its social channels.

FireRescue Magazine - reaches fire chiefs, company officers and firefighters.  FireRescue content is “devoted to the interests of firefighters worldwide” and gives fire-rescue professionals the education they want and need. FireResuce magazine recently launched a new site at www.firerescuemagazine.com.

Fire and EMS Blog - Stories and insight on Fire and Emergency Services.

Marketing Information

FLIPGIVE helps brands and retailers directly acquire new customers and build loyalty.  Their unique team marketplace allows members to earn cash on every purchase which they pool together to help fund their children’s sports teams, school or community activities.

FlipGive reaches over 10MM households across in USA and Canada through its youth sports marketplace. FlipGive's network of national governing bodies, tournament providers, competitive leagues and other sports and school platforms.

FlipGive members are parents, aged 35-54, with kids from 6-16 years old, HHI $100K+ and are actively raising money to support their kids' activities.

FlipGive currently partners with national brands & retailers like: Starbucks, Apple, Nike, Walmart, Buffalo Wild Wing, Under Armour, Hotels.com, Lowe’s, HP, Expedia etc.

“Pound for pound, this is one of the best marketing programs in our acquisition portfolio. Our COA is 1/4 that of our next marketing program.” - John DeVos, VP Market Planning at Schwans

Marketing Briefs

 

Glazier Coach & School Marketing

Glazier Football Clinics remain the same today as it was at its founding over 40 years ago: to bring coaches the best football education in the nation. Coaching matters.

  • Glazier offers 33 clinics nationwide, 750 winning speakers, and 6,000 pieces of online coaching education.
  • Glazier impacts 6,113 Football Programs through their education
  • Glazier has 63,000+ registered coaches within their programs
  • Glazier coaches via their high school programs impact 495,000+ Student Athletes and 742,000+ Parents

Glazier In-School Programming - through the many years of building trust and relationships with football coaches, Glazier now offers sponsors the opportunity to activate with their coaches at schools across the country.  See how the U.S. Marines and Glazier teamed up for an in-school fitness program - link.

Marketing Brief

 

Brothers in Arms

Brothers in Arms Foundation was created to honor the fallen men and women of the U.S. Military.  The organization teamed up with Under Armour to create youth and high school sports events and programs.  The community based leagues provide young people with great experiences in sport all while creating greater awareness as to the selfless acts of the men and women within our U.S. Military.

Under Armour Flag Football Leagues - 100-plus leagues across the country focused on delivering youth athletes and parents with first-class flag football experiences.

Under Armour 3-on-3 Basketball Leagues - New program launching focused on 3-on-3 basketball experience for kids ages 5 - 14 years old.

Demographic

  • Parents - male and female whom range from 35 - 54 years old.
    • Families tend to be middle class to upper middle class with HHI ranging from $75,000 to $125,000 plus.
  • Children - male and female whom range from 6 to 14 years old.

Audience & Participation

  • 40,000 families with youth sports participants

Key Assets

  • Email marketing reaching 40,000 families
  • Use of marks and designation as official partner of UA Flag
  • UA Flag National Championship Tournament Event at University of South Florida in Tampa.
  • Games each weekend that are operated by Under the Lights Staff Members located in each market.
  • Signage and Branding Kits for each league

Under Armour Brothers in Arms Classic - A series of 20 premier high school football interstate matchups featuring some of the sport's most prominent teams.  Games take place in California, Maryland and Louisiana and feature televised games, on-site activations, earned media and opportunities to leverage Under Armour's national network of 900 top high schools.  The Brothers in Arms Foundation was created to honor the legacies of fallen soldiers, sailors, airmen and marines, in coordination with their families, through community outreach and related activities.

Demographic

  • Parents - male and female whom range from 35 - 54 years old.
  • Students - male and female whom range from 14 -18 years old.

Audience & Participation

  • 50 premier high school football teams
  • 150,000 high school football fans
  • National Television Audience

Key Assets

  • High School Football Tour showcasing some of the top games and programs across America
  • Onsite activations at some of the biggest high school football games
  • Email database of 250,000 opt in users
  • Marketing to 900 Under Armour High Schools
  • Designation and use of logos and marks

Marketing Brief

 

USA Sports Institute

Sports Squirts and U.S. Sport Institute creates the "my first sports experience" for thousands of parents and kids who participate.  The organization works hand in hand with 450 park and recreation departments in the northeast to deliver more than 40,000 kids and parents with their first sports experience (primary participant age 4 - 8).

Participation

  • 40,000 families with youth sports participants

Demographic

  • Parents - male and female whom range from 30 - 54 years old with children ages 3 - 8 years of age
    • Families tend to be middle class to upper middle class with HHI ranging from $75,000 to $125,000 plus.
  • Children - male and female whom range from 3 to 8 years old

Key Assets

  • Email marketing reaching 105,000 families with active kids
  • Event activations and event communication
  • Direct messaging to parents, print marketing, digital marketing

Marketing Brief

 

Gamebreaker - producer of soft shell headgear, Gamebreaker is widely recognized as the premier provider of soft shell headgear for NCAA, High School and Youth sports.