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Johnson & Johnson

Objective

Johnson & Johnson was looking to establish relationships with community based parents and promote their various products (Children’s Motrin, Children’s Tylenol and J&J master brand).

Solution

  • Developed a Parent Guide concept that would allow J&J to provide parents with valuable content and deliver key J&J messages.
  • Digital and Print version of the guide that was evergreen (applicable to future years)
  • Printed Guide distributed to youth sports leagues; RiteAid Stores; Pediatrician Offices across America (200,000 full and abbreviated copies)
  • Digital guide available to all parents at no cost on USAFootball.com
  • Multi-­Year Annual Sponsorship Agreement
Parent Guide

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